Delta Labs
Ads still spending but conversion isn't keeping up
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Official Shopify Partner
2026
Conversion Rate (CVR)
2.0%→4.0%
Same ad spend2.0%
Before
4.0%
After
Creates
2.0x
More sales
-50%
Lower CPA
2.0x
Higher ROAS
Where things stand
Founders know that scaling ads brings more traffic, but that traffic is colder and harder to convert. To keep scaling, you need a site that converts visitors into sales no matter how cold the traffic is.
This is how big brands scale. Their stores convert better, so the same ad spend produces more sales, a lower CPA, and higher ROAS.
Without changing anything else, a bump from 2% to a 4% conversion rate doubles sales, cuts your CPA in half and doubles your ROAS.
The cost
Input your numbers
Drag the sliders to match your store and see what you could make
Additional monthly revenue
+$10,200/mo
$340/dayfrom this lift
Adjust sliders to reveal additional revenue
Equations:
sessions × (improved CR − current CR) × AOV = additional monthly revenue
additional revenue − (extra orders × COGS) = additional monthly profit | Since this is traffic you're already paying for, ad spend doesn't affect this number — it really is free profit.
The gap
New themes. Rewritten product pages. Different offers. Another CRO audit… Most brands have tried some combination of them—with mixed results.
The problem is not that every idea is wrong. It is that generic "best practices" that worked for one store might not work for yours. Every market, offer, and product is different. A tactic that lifts one brand can do nothing—or make conversion worse—for another.
The answer isn't more ideas. It's knowing which ideas actually work based on your customers' data, not some generic best practice.
The product
Whether it's abandoned carts, low AOV, or an underperforming product page, Delta Labs finds where shoppers are dropping off, fixes the problem, and A/B tests the change to prove it converts with your actual customers
You'll see what really works for your store. Every test result shows exactly what happened to conversion and AOV, and how much additional revenue and profit it created.
Current CVR
1.6%
Improved CVR
2.2%
Additional revenue
$10,200/mo
By changing the copy on your product page your AOV went up by 27% and your CVR went up to 2.2%. This change adds an additional $10,200 a month in revenue.
*actual display of what change summary looks like
How it works
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Unlike others, we don't just look at your site and guess what might be wrong. We look at your actual site data, all of conversion history, heatmaps, your checkout process, and much more. We find where you're losing sales based on your actual data.
We then run an A/B test with the improved store setup to prove it works. Then we make the improvements on the live site, raising your conversion rate.
Profits go up exponentially with conversion rate. Without changing anything else, going from a 2% to 4% conversion rate doubles your amount of sales, halves your cost per purchase, and doubles your ROAS. So, we keep going. Doubling down on the winning tests. Over time the gains compound, increasing your conversion rate exponentially, getting you more profits, higher ROAS, and a lower cost per purchase.
Proof
Since we make changes based on actual store data we have a 435% higher win rate than the industry standard.
A/B test industry average as of 2026. 87% Win rate is based on standard testing metrics for orthogonal array A/B testing. Individual results may be slightly higher or lower.
Win rate
Industry standard
20%
Delta Labs
87%
The industry standard is a 20% win rate even among professional CRO agencies. We crush that number with a whopping 87% win rate — more winning tests means more compounding lifts, less wasted experiment cycles, and a faster path to profit.
Effort
All you do is install our app. We handle all the data science, test creation, website analytics, and more. We even have developers implement all the changes for you, for free. Everything is in-house, nothing gets outsourced. Just install our verified Shopify app and watch conversions go up. You'll be able to see exactly what changed, how many more sales it brought you, how much profit it added and more.
You also have the option to manually approve all changes and tests if you would like more control.
Speed
Most companies take 90 days just to find a small improvement. Not us. You get set up same day. Get a full site analysis, know exactly what's wrong, and have improvement tests up and running in under 72 hrs. Every day you wait costs sales and ROAS.
On average we find test wins 16X faster than industry average. That means when we find a win that adds revenue in revenue a month. In the time it takes for another company to run a test we would have already run x tests, found y wins and added z in revenue.
Time to first win
Same day
Set up
Under 72 hrs
Analysis + tests live
16× faster
Wins vs industry avg
More value
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Questions
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The offer
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Pricing
There is none. We don't think a setup like this should cost what other companies charge. Because of that, we don't take a percentage of revenue, or profit, or an insanely expensive retainer fee like other companies. We have a small one-time fee to get you set up, gather website data, pay our team, etc. Then, you don't pay us a dime until we make you more profit. After that we only charge a percentage of the profit we add, not flat profit, not revenue, not anything else. If we don't add additional profit to your store, you don't pay us. Because of this, you always remain net positive no matter what.
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Founder
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